Customer Research
Data Enrichment Features
The Project Challenge
For this user research project, we aimed to assess the interest in new data enrichment tools among our users. To gather insights, we conducted a survey followed by in-depth interviews with respondents. This approach allowed us to understand their workflows and identify how these tools could enhance their user experience and help them achieve their goals.
The Team
Solution Director
Lead Product Designer (Me)
Project Manager
The Interview Process
To collect and analyze the data for this project, I followed a systematic process using Dovetail.
Each user interview was meticulously analyzed and tagged within Dovetail, enabling us to identify common themes and patterns.
The Analysis
Once all interviews were completed, I reviewed the tagged data to extract key insights, ensuring a comprehensive understanding of user needs and preferences.
List of Tags
The comprehensive list of tags used throughout the project highlights the diverse range of topics covered in the interviews. This detailed tagging system facilitated a nuanced analysis of user feedback, ensuring that no critical insights were overlooked.
Sample Tagged Interview
In this sample interview, you can see how each relevant statement was tagged with categories such as "languages," "translations," and "compliance obligations", among others. This granular level of tagging allowed me to pinpoint exactly where users saw the potential for improvement and what features they found most appealing.
Insight Pages
From the tagged data, I distilled key insights that provided a clear picture of user needs and preferences. For instance, one insight page revealed the complexities and challenges when dealing with multilingual data. Another insight might indicate a strong preference for on-premise vs Saas tools. These insights were pivotal in guiding my recommendations for the implementation of new features and enhancements.
The Conclusion
By systematically reviewing and analyzing the tagged data, we were able to ensure a comprehensive understanding of our users' needs and preferences. This rigorous analysis informed the development of actionable insights that were presented to stakeholders, ensuring that our future efforts would be aligned with user expectations and requirements.
Finally, I compiled these insights into a detailed presentation, which was delivered to stakeholders to inform future development decisions.